Researching The Most Effective Keywords

Most businesses know how important SEO is to the success of their online shop window. You know the benefits of being near to or at the top of the search engine rankings but how do you help make that happen?

It is a pretty complex process and there is no simple formula, however, using the most effective keywords for your business goes a long way to helping you climb the list. So how do you go about researching those all important keywords:

Build your list - start thinking about all words and phrases associated with your business from one to five words in length. Research your audience, do they use any particular words or phrases to describe your service of product? Check out blog posts, forums and any comments. Write down any short phrases which describe your products or services; if your business is location specific, include it - "Bespoke Party Balloons Essex".

Use Keyword Research tools - there are plenty of free tools to help you. Check out Google Adwords Keyword Research Tool, there are many research articles which will recommend a list of other tools but as so much traffic comes from Google its a great place to start.

Refine your list - Once you have grouped together the best keywords for your website check out the competition. Spyfu and SEM Rush provide great tools so you can see which keywords are most valuable to your competitors.

Keep monitoring - effective keyword targeting needs constant monitoring and updating. You have put in plenty of time building an effective list, consistent tracking will ensure you are benefiting from the most effective keywords in accordance with your business goals.